FROM SOAP TO SOMETHING BIGGER
THE FLOW STORY & VALUES
“To us, Flow is more than just cosmetics — it’s a way to help our customers.”
Everything Started in Riitta's Home Kitchen
Our natural cosmetics company, which we now run together, was born from simple lavender soap experiment in owner and CEO Riitta's home kitchen over 20 years ago.
Natural Cosmetics That Actually Work
We want to make skincare clearer, easier, and of course, more natural, so that everyone can feel confident in their skincare routine and achieve the results they’re looking for.
Whether you have sensitive, dry, oily or otherwise challenging skin, Flow offers natural, Ecocert-certified products made in Finland that truly work.
We’re here for you.
Skincare Experts
Our team of skincare professionals are known for their excellent customer service, for which we have received many compliments. We are happy to help with product recommendations, skincare tips and any questions you may have.
Get in touchThe Values We Swear By
CERTIFIED NATURAL COSMETICS FROM FINLAND
ALWAYS NATURAL
The ingredients used in our products are always permitted in natural cosmetics, and our products are Ecocert COSMOS certified. You will find authentic plant oils, essential oils and plant active ingredients in our products. Never microplastics, silicones or artificial fragrances. We do not engage in greenwashing.
ALWAYS EFFECTIVE
Naturalness does not mean ineffectiveness. Solving skin challenges is an important part of our work and we specialize in developing completely natural products that surprise with their effectiveness. Our team of experts is always looking for the best, research-proven natural active ingredients so that you can get visible results in your skin care.
ALWAYS HONEST
Everything we do is completely transparent, from ingredients to packaging materials and manufacturing. All our products are authentic natural cosmetics and made in Finland. We tell you honestly what they contain and why.
GET INSPIRED ON THE BLOG
Dull skin? Here's how vitamin C serum brightens and evens out your skin tone
Dull skin, uneven skin tone, and a tired look are common challenges, especially in mature skin. One of the most effective ways to restore skin radiance is to use a Vitamin C serum, which both brigh...
Read blog →
The cream that saved my atopic skin! - Pirita's story
Having battled atopic dermatitis for years, our customer Pirita tried countless creams with no results. However, Propolis & Probiotics Rescue Cream brought much-needed relief to her skincare. R...
Read blog →
If you've been looking for a full-coverage, matte-finish foundation or a lightly illuminating base suitable for mature skin, we have good news for you! Our new treatment foundations make skin beaut...
Read blog →CERTIFIED NATURAL COSMETICS FROM FINLAND
